The following ad is being run right now by Chase Credit and is the most despicable, self serving, sabotaging message that I’ve ever seen promoted by a financial institution.
The message is loud and clear, ‘We provide you the tools to be the most impulsive buyer and place anything you can’t afford on credit so you can have it now!’ The problem is that this feeds into most consumers instant gratification mode and undermines their discipline and achievement traits. Every consumer I’ve ever worked with regrets making purchases like this and wishes they could develop the discipline to just set aside enough to pay cash for items like this flat screen TV, but it’s no wonder they can never do it. They’re being bombarded with messages from companies who ‘want to make their lives easier’ that go completely against building the discipline and foundation to accumulate wealth.
Leave a comment as to whether or not you agree with my views on this ad, I’m curious to see if I’m not the only one who sees the world this way.
